Cambridging

Repost and promote the July 17th Event

Notes to consider when you share the events post

Think about LinkedIn like going to a conference in your field. Check out the Bingo Cue Card post.

You are going to an Event on July 17th, or you want to support this event for your club, and look smart and connected, what do you do?

Mode 1 – Be present

If you have a few moments, and want to be intentional, give your profile a once over.  It doesn’t have to be epic.

Make sure it is current.  Update any details.  Think of it as just dressing for work to go to a conference.  

Mode 2 – Attend the Conference

If you are looking to intentionally support the event, or to benefit from the event, the posting you do and the time on LinkedIn aren’t just about the event.

The event is a tool that the club uses and that you use to connect with people.  

The club wants to grow membership and community.

You personally want to see work others are doing, have them see the work you are doing, learn, collaborate, recruit, maybe get a job.  

But think of the interations on LinkedIn just like being present at a conference or event.

As you are preparing to attend the event, go looking for people and topics on LinkedIn and follow them.

Find people in the field and follow them.  Find people who work for companies and organizations in the field.  Students in the field.  Professors.  Groups.  Follow all of these people so their content is in your feed.

Specifically, as a tactic, go follow some new people as you share the post from the club.  See who has like the post that others members have posted.

See who follows similar content. 

Intentionally go find new people to follow.

Mode 3 – “Network” at the Conference

Right before you repost, or in tandem, go interact with people.  Intentionally.

Go through your feed and like posts.  Comment on posts.  Show support to others.

This is an algorithm strategy, but it is also the point of using LinkedIn.

When you interact with someone’s post, they are going to come back to your profile to see who you are or what you are up to.  They are more likely to see your post about the event.

If you know them, it is like saying hellow in the hallway.

Mode 3 is where to invest your time.

Interact with people’s posts and talk to people you know in the DMs.

If you do nothing else, reshare the post the club made about the event and share a few thoughts.

 

Mode 4 – Presenter at the Conference

As Board members and enthusiastic people, or presenters at the conference/event, we want to do some “mode 4” activities.

We want to be posting about the event, looking forward to it, adding our thoughts and experiences, specifically sharing a timeline of content if we are a presenter.

Reposting can go a long way.

Mode 5 – Owner of the Conference

As we, as a group, get into a groove of our years, we can layout a posting schedule that posts 1-4 times per month.  But this isn’t just one person and it doesn’t just happen. It is a group project, not an aspiration for someone to be “good at LinkedIn”.

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Stephanie Ford